Bringing bold ideas
to market.

Building the category for real-world neurotech.

$15M raised · Product to market in 3 years

Co-founded Evolve, a next-generation neurotechnology company bringing capabilities historically confined to research labs into real-world use. Built a multimodal platform that measures brain, cognitive and physiological function — creating a new way to understand human performance and health at scale.

Led product, validation, market strategy, partnerships and commercialization — defining what to build, what to prove and how to bring a new category to market.

Evolve · Co-Founder & Chief Strategy Officer

Bridging business growth and population health.

6.4 trillion calories removed

At a high-impact strategy group based at the Hudson Institute, led research translation and cross-sector strategy across global CPG companies, major health nonprofits, foundations and government, including the White House. Built the business case for how better-for-you product portfolios could drive both corporate growth and population health, helping translate research into industry action.

Work included the Healthy Weight Commitment Foundation, whose members removed 6.4 trillion calories from the U.S. marketplace — more than four times the original goal.

Thirty Seven Degrees North / Hudson Institute · Principal, Strategy & Research

Proving the ROI for scale.

$2M in avoided readmission costs

At Paired Health, helped turn a promising technology-enabled care model into a more credible commercial proposition for hospitals. Built the framework to connect reductions in preventable readmissions with measurable economic value, creating a clearer way to demonstrate ROI to buyers and investors.

That validation became the foundation for sharper positioning, a stronger hospital value proposition and a more credible path to adoption and scale.

Paired Health · Vice President, Strategy & Marketing

Clarity on the customer drove retention.

Enterprise strategy for 36M members

A Fortune 250 health insurer wanted to move beyond managing illness and play a larger role in keeping members healthy. As a core member of the strategy team, I helped build a multidimensional consumer segmentation that revealed where the organization was over-indexed on its sickest members, then translated those insights into the end-to-end customer experience, new behavioral programs and an enterprise-wide strategy for engaging members differently.

Prophet · Consumer Strategy & Experience for WellPoint / BCBS